クライシス・コミュニケーション

http://www2a.cdc.gov/podcasts/player.asp?f=11509

ＣＤＣのpodcastで簡単なレクチャーを受けることが出来ます。良い内容だと思います。オランダでも、米国でもコミュニケーションの専門家がいるのが凄いと思います。新型インフルエンザ対策室にはおいでですが、、、、

ＣＥＲＣのトレーニングはここから受けることが出来ます。

http://www.bt.cdc.gov/cerc/

Crisis and Emergency Risk Communications（ＣＥＲＣ）: Best Practices

uncertainties are expected.

we're still in the initial stage of the emergency communication lifecycle.

In this phase, there are typically more questions than answers.

Expect the public to immediately judge the content of an official emergency message in the following ways: "Was it timely?" "Can I trust this source?" and "Are they being honest?".

five common mistakes in crisis communication.

• Mixed messages from multiple experts,

• Information released late,

• Paternalistic attitudes,

• Not countering rumors and myths in real time, and

• Public power struggles and confusion

You can help avoid these mistakes by using the six CERC principles.

1. Be first.

2. Be right.

3. Be credible

4. Express empathy

5. Promote action

6. Show respect.